Detailed world-building transcends conventional forms of media, with ‘the world’ as the medium unto itself. This idea has existed as the centrepiece of my creative ideology throughout my work, creating worlds in which anything from brands to large-scale retailers to art galleries to club nights , can connect with audiences in profound and progressive ways. As increasingly the lines between IRL & URL become less clear it is now more than ever that world-building can allow us to re-connect not only with each other but to build connections that can transform a user's perception.

This idea has been further explored through my work as a social strategist, delivering detailed worldbuilding to over 1,000,000 people through Instagram and tiktok channels. This world building has connected with the gen-z audience in a profound way, creating fictious environments for them to step inside of. My creative journey spans diverse realms, weaving full 360 production, content creation, creative direction, music videos, sensory experiences, and graphics into a unique approach to world-building. Along this journey I have gathered press coverage from the likes of Dazed, The Face and 032c, whilst recently being credited in the 2024 dazed sub cultures report as a key driving force in shaping european culture.                       

The unique lens of understanding I have curated has allowed me to curate immersive moments that etch themselves into the fabric of memory.

Keywords 

Immersive storytelling / Creative direction / Client relations / Adaptability / Project Management / Practical skills / Multidisciplinary production