CommuneEAST Selfridges

Full 360 production // Public art // Creative direction // World Building // Spatial design 

Dissecting the role of public art within the Selfridges landscape, I curated and produced the large-scale interactive windows tours with the street-level windows of Selfridges being taken over by a renowned artist, the tours acted as a conversation between the art in the windows and the passersby, existing as a way of taking the ‘Private view’ onto the streets. For the tours I curated Michelle Lamy, Munroe Bergdorf, James Massiah and Roksanda Illincic to lead them.