Gr1n Boomtown Takeover


Spatial design // World building // Curation // Guerilla marketing

Invited to do a takeover at the E-numbers Boomtown stage, I curated a lineup and AV work to accompany the inner circle narratives.  With 1000 fortune cookies produced with quotes related to the ‘Inner Circle’ LORE,  fortunes were handed out to unknowing members of the public causing mass hysteria and a totally unique interaction with the Gr1n Instagram account, allowing it to connect with a new audience whilst strengthening its current narratives. 

The viral marketing technique of the fortune cookies made an appearance in the TPD TV review of Boomtown with 298K views.


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