Gr1n's Inner Circle presents 'Ceremony'

Curation // World Building // Full 360 production // fabrication // Guerilla marketing

‘Ceremony’ saw 25 performers tell a detailed narrative around the fictitious world I constructed. Detailed worldbuilding transcends conventional forms of media, The inner circle events have existed as space for this idea to become the vehicle for attendees' experience to be totally unique dependent on the level of involvement they wish to have with the lore of the night. 

Alongside this, I developed guerilla marketing that was delivered in Piccadilly Circus, Canary Wharf & Central Saint Martins to confirm the constantly growing existence of the inner circle events on the Gen Z audience. The guerilla marketing existed in parallel with a detailed social media strategy to drive viewers to purchase tickets, in total the event sold out selling 800 tickets. 

The experimental nature of this show attracted the attention of cultural writer @samutaro with 184k followers.