Gr1n's Social Media Strategy

World building / Content creation / Marketing strategy / Storytelling 

Growing GR1N’s social media channels to reach over 2 million people, connecting them together through detailed world building. Now more than ever people seek to step inside of a different world to there own, an escape from the every day, this has led to high content visibility with over 160,000 likes in the last 60 days whilst developing strong content endorsement & engagement with 20,000 shares & comments in the last 60 days. By consistently delivering captivating content, and establishing a dynamic and engaged community that continues to thrive.

A consistent theme throughout the growth of social media has been using guerilla marketing to effectively connect with new audiences in an attention-grabbing manner which drives them towards GR1N. This has included marketing stunts on the Tube, at festivals and on the streets.

This work has garnered press coverage from outlets like Dazed, The Face, and 032c. Whilst recently being credited in the 2024 Dazed Subcultures Report as a key driving force in shaping European culture.  My work continues to engage new audiences whilst maintaining high levels of audience loyalty.