GR1N Inner Sanctum vs. Inner Circle
Full 360 production// Marketing strategy // Lore creation //Set manufacturing
The latest installment in the Inner circle series saw the introduction of the Inner sanctum, a holistic Wellness experience with dark undertones. Through a carefully planned marketing strategy the GR1N audience picked a side between Inner sanctum and Inner circle, this showed the engagement to the world building that was consistently delivered to be strong. On the night set design played a key role in manufacturing the environment for attendees to become fully immersed in the Lore.